Description

3-part series: Building A Powerful Social Media Strategy for 2023 & Beyond 

A hands-on series to build a custom and engaging 12-month Social Media Strategy. (Maximum 8 attendees. First come, first served!) This series is designed for businesses that want to develop a successful, long-term strategy for their Social Media marketing channels. Business owners, management, directors of marketing, and non-profit staff are all ideal for this series. This program is designed for attendees to work together and feed off each other's creativity to craft a powerful strategy, led by the professional team from 8 Waves Creative. We'll learn more than just 'what and when to post' - we'll get insight into how successful brands and organizations foster a positive culture and vision that feeds their marketing channels. 

Below are the dates of each of the 3 parts of this course. Each begins at 8:00AM and runs for 60 minutes, followed by up to 30 minutes of Q & A and open discussion.

1/24/23 Part 1: Vision Statement, Core Values & Culture - these are the cause, and the effect is success! Special speaker Boe Woulfe from Clear Path Consulting will lead our interactive discussion as we develop (or refine) your business at its core (values!). This will create a foundation that will help make marketing (and business) decisions clear cut and simplified. Guest Speaker Boe Woulfe: At age 18, Boe was already managing retail facilities. Working with Valvoline, Boe taught and managed the nation's most successful locations. Now running Clear Path Consulting, Boe helps businesses find purpose and achieve massive goals. 

1/31/23 Part 2: Target Audience(s), Goals and Reporting/Analytics - Who is your ideal consumer, partner or vendor? (anyone is not an answer :)). We'll do a deep dive so you better understand and can communicate with the audience(s) you want to attract. We'll also look at an ideal toolset for you to monitor your progress. Joe Poirier from 8 Waves Creative will lead a fun and interactive session to build your target audience, buyer personas and how to leverage that information in your marketing plans.

 2/7/23 Part 3: Creatives. Let's build an idea bank that will help you with a full year's worth of content and ideas. We'll use the first 2 days of this series as a foundation to create fun and engaging themes for your social media accounts. Guest Speaker: Vicki Weeks. Marketing Director for 80 Heartland Dental Offices - Vicki directs the marketing spend and strategies of Dental Offices throughout the eastern US and supports Heartland's national Social Media initiatives. 

$50 per person - 100% donated to Veterans Northeast Outreach Center